Customer ROI

What does it Cost to Lose or Gain a Customer?

Do you how much it cost to lose a customer? What is it costing you to gain a new customer? Use the following Customer Calculators to determine the cost of gaining and losing customers.

Value of a Customer  Cost of Losing Customers AnnualMonthly
Amount of Average Sale No. of Negative Online Reviews 
No. of Sales per Year No of Lost Customers Per Review 
No. of Years a Customer     
Additional Customers Referrals/Year Lost Revenue (Yearly Cust Value) $0$0
% of referrals who become customers     
Gross Sales per Year per Customer$0 Lost Revenue (Lifetime Cust Value) $0 
Total Lifetime Value of a Loyal Customer$0     
* 2009 Convergys Corp. Study: Single Negative Online Review can
Cost the Average Business an Average Loss of 30 Customers

2011 Cone Online Influence Report: 80% say NEGATIVE online information
changed mind about purchasing a product or service
 Current Marketing Efforts AnnualMonthly
ATotal Sales/Revenue $0
BNumber of Sales/Transaction (A / C) 00
C$ Avg Transaction Per Customer $0
D* Estimated Number of Avg Transactions Per Customer
Approx number of times Avg Customer returns
 0.0
ENumber of Unique Customers (B / D) 00
F* Estimated % of Repeat Customers
Approx number of Avg Customers who are Repeats
 0%
GNumber New Customers (E - (E x F)) 00
HTotal Customer Value (C x D) $0$0
ICurrent Total Marketing Budget
Ads, Promotion, Technology, Services, etc
 $0
JCurrent Cost to Acquire One New Customer (I / G)$0  
KCurrent Net After 1st Transaction from New Customer (C - J)$0  
LCurrent Annual/Monthly Net Per Customer Value (H - J) $0$0
     
 Additional New Marketing Effort   
MAnticipated Number of New Customers 0
N$ Avg Transaction Per Customer $0
OTotal New Customer Revenue (M x N) $0$0
PCost of New Marketing Services $0
QAdditional Cost of New Marketing Svc Per New Customer (P / M) $0$0
     
     
 Net $ Per New Customer From New Service (M - Q)  $0
 New Cust ROI After New Mktg Service  0.0%