Customer ValueLose a CustomerLifetime Value of a CustomerADollar Amount of Average SaleBNo. of Sales per YearCNo. of Years a CustomerDAdditional Customer Referrals per YearE% of Referrals Who Become CustomersFGross Sales per Year per Customer (A x B)$0GGross Sales Over Lifetime (F x C)$0HNew Customers Annually from Referrals0.0ILifetime Sales from Referrals (H x C x G)$0JTotal Value of a Loyal Customer (I + G)$0Clear FormValue of a Customer Cost of Losing Customers AnnualMonthlyAmount of Average Sale No. of Negative Online Reviews No. of Sales per Year No of Lost Customers Per Review No. of Years a Customer Additional Customers Referrals/Year Lost Revenue (Yearly Cust Value) $0$0% of referrals who become customers Gross Sales per Year per Customer$0 Lost Revenue (Lifetime Cust Value) $0 Total Lifetime Value of a Loyal Customer$0 Clear Form* 2009 Convergys Corp. Study: Single Negative Online Review can Cost the Average Business an Average Loss of 30 Customers 2011 Cone Online Influence Report: 80% say NEGATIVE online information changed mind about purchasing a product or service