This is the first article in DSI Marketing Solutions’ new quarterly Mobile Today Magazine. Download our complimentary issue at the bottom of the page. All we ask is you give us a + on Google+ to download this issue. Please enjoy that article and the magazine. – Dan Smith
5 Reasons Your Business Needs a Mobile Site
If you are responsible for marketing your business, then there’s no doubt you are aware of just how important it is that you have a strong presence on the Internet.
There are many ways of developing this presence, from social media sites to blogs, and you should be taking advantage of all of them. One of the latest, most effective ways of taking full advantage of the world wide web’s marketing potential is by using a mobile website or mobile web store.
A mobile website or mobile store is just what it sounds like – a website or mobile commerce site, specifically designed to be viewed on mobile devices. So, why does your business need a mobile website if its traditional site is doing just fine?
Here are five compelling reasons why:
Aesthetic appeal.
You may wonder why people can’t just view your existing traditional website on their mobile devices. The truth is, they can unless your web site is built in flash. The other truth is that your traditional website simply doesn’t look very good on a mobile device.
Do this: shrink the view on your web browser by zooming out until you have to squint to read the text. Not a good viewing experience, right? Guaranteed, you will lose mobile users if your website is not mobile optimized.
The statistics.
You can’t argue with numbers. Basically, more people today use their mobile devices to access the Internet than they do their desktop or laptop computers. As a matter of fact, many people accessing the web today ONLY do so through their mobile devices. Can you afford not to cater to this considerably large market sector?
Data transfer costs.
Many mobile users must pay data transfer fees. Traditional websites have much more data than mobile websites, and therefore can cost a lot of people a lot of money to view. Keep mobile content simple and to the point. How often are customers willing to pay you to market to them? Enough said.
Navigation.
As previously mentioned, traditional sites are much smaller on those tiny mobile device screens. That means site visitors must do an awful lot of scrolling to take the whole site in . . . and let’s face it, web surfers don’t want to have to work to read a web page. Also, it can be nearly impossible to hit navigation buttons on such a tiny screen when the website hasn’t been optimized for mobile devices. Trying to buy something from a non-mobile site takes too much work and is frustrating for mobile users.
Today’s web audience.
The fact that most people access the Internet via mobile device also means that most people use their mobile devices for any of a wide variety of things – shopping, searching, entertainment, and more – and these are all aspects you could add to your mobile website to increase your reach and broaden your customer base.
As you can see, there are a number of very good reasons to build a mobile website or mobile web store for your business, and as soon as possible. Your customers are mobile, and your business should be as well.
