by Dan | Oct 29, 2021 | Social Marketing, Social Media
The “new normal” brought about by the Covid-19 pandemic requires every company to put extreme importance on everything digital marketing. Although search optimization and e-mail are still critical components of the marketing strategy, social media is what people like...
by Dan | Oct 8, 2021 | Marketing
As a small business, it can be hard to designate time and energy to create content for your audience. But the fact is, that one of the best ways to raise awareness about your business and grow your customer base is through content marketing.The good news is you don’t...
by Dan | Sep 22, 2021 | Marketing
By now, I think it’s safe to say that we’re all sick of talking about the Pandemic. Most of us would gladly go back to a simpler time where there were no mask requirements, where businesses and restaurants were open for business as usual.But we still are living in...
by Dan | Jul 10, 2021 | iPhone Apps, Mobile Marketing, Social Marketing
Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data.The Apple iOS 14.5 update introduces Apple’s new...
by Dan | May 2, 2021 | Marketing, Mobile, Mobile Marketing
When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making...
by Dan | Jun 22, 2020 | Marketing
Marketing in a time of economic crisis is no joke. But you already know that.Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look.And yet, for all that,...
by Dan | Jun 11, 2020 | Local Marketing
The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns. It remains to be seen what impact reopening will have on the number of cases, but it’s an economic boon to the owners of small...
by Dan | May 20, 2020 | Marketing
In the past two months, business owners and employees have had to adapt to working remotely. The probability is high that even after we have a vaccine, there will be a paradigm shift. More of us are going to be working from home, and that means we’ll all need to have...
by Dan | May 4, 2020 | Local Marketing, Marketing
Last month, I shared some financial resources for small business owners and entrepreneurs to help you through the COVID-19 pandemic and business shutdowns. Hopefully, you’ve been able to take advantage of some of those resources to keep your business afloat during...
by Dan | Apr 23, 2020 | Marketing
There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from...
