Reputation ROI

How Much Will an Additional Star Rating Increase Your Revenues?

How much will having a 5 STAR Reputation increase your business? How much will I grow with 1 or 2 more stars? According to a Harvard Business School study done in 2011, each 1 star increase in the reviews of your business will increase your sales from 5% to 9%. Use the calculator below and find out what kind of increase your business may receive by increasing and marking the reputation of your business with DSI Development.

Reputation Marketing Gain

Revenues	Annual	Monthly
Current Sales Revenues	$0
How Many Additional Stars? (1, 1.5, etc)
Increased Revenue % (5-9%) *	$0	$0

Cost of Reputation Marketing
Net Revenue Increase	$0	$0

Reputation Marketing ROI		0%

* 2011 Harvard Business School study shows EACH additional Star on Yelp increases Revenue by 5-9%

What does it Cost to Lose or Gain a Customer?

Do you how much it cost to lose a customer? What is it costing you to gain a new customer? Use the following Customer Calculators to determine the cost of gaining and losing customers. Find out here.

Do You Set Appointments With Clients? Appointment ROI Calculator

Do you know how much each appointment is worth. Do you how much money you are losing when you have empty time on your schedule?

Appointment ROI

Current Statistics:
# Avg Appointments/Day				# Open Appts/Day


	Appt Capacity/Mo		% Open Appts		# Open Appts/Mo		Avg Dollar Value/Appt		Monthly Lost Revenue	Annual Lost Revenue
Lost Revenue	0	X	0%	=	0	X		=	$0	$0
Percent Reduced Open Appts				=	0	X	$	=	$0	$0
Less Cost of Appt Setter										$0
Net Gain in Revenue									$0.00	$0
ROI										?%

Sales Booster

Customer Value

Lifetime Value of a Customer
A Dollar Amount of Average Sale
B No. of Sales per Year
C No. of Years a Customer
D Additional Customer Referrals per Year
E % of Referrals Who Become Customers
F Gross Sales per Year per Customer (A x B) $0
G Gross Sales Over Lifetime (F x C) $0
H New Customers Annually from Referrals 0.0
I Lifetime Sales from Referrals (H x C x G) $0
J Total Value of a Loyal Customer (I + G) $0

Mailing List ROI

Subscribers
(Size of List) Promotions
Per Month Response Rate
Percentage Avg Dollar
per Sale Monthly Revenue Annual Revenue
Baseline X X X = $0 $0
0 X 0 X 0% X $0 = $0 $0
Size of List
Revenue/Mo $0 $0 $0 $0 $0
% Discount
Cost of Discount $0 $0 $0 $0 $0
Cost of Service
Net Profit/Month $0 $0 $0 $0 $0

Advanced List ROI

Subscribers
(Size of List) Promotions
Per Month Response Rate
Percentage Avg Dollar
per Sale Monthly Revenue Annual Revenue
Baseline X X X = $0 $0
Percentage
Increase % %
0 X 0 X 0% X $0 = $0 $0
Sales Boost $0 $0
Size of List
Revenue/Mo $0 $0 $0 $0 $0
% Discount
Cost of Discount $0 $0 $0 $0 $0
Cost of Service
Percentage
Increase $0 $0 $0 $0 $0

TrafficMax

Customer Count Avg Dollar
per Sale Conversion /
Response % Monthly Sales Annual Sales
Baseline X X = $0 $0
How to Get There? ? ? ?
% Increase % %
0 X $0 X 0.000% = $0 $0
Revenue Boost $0 $0
Additional Monthly Product/Service Cost $0
Net Revenue Increase $0 $0
ROI ?%

Lose a Customer

Value of a Customer Cost of Losing Customers Annual Monthly
Amount of Average Sale No. of Negative Online Reviews
No. of Sales per Year No of Lost Customers Per Review
No. of Years a Customer
Additional Customers Referrals/Year Lost Revenue (Yearly Cust Value) $0 $0
% of referrals who become customers
Gross Sales per Year per Customer $0 Lost Revenue (Lifetime Cust Value) $0
Total Lifetime Value of a Loyal Customer $0
* 2009 Convergys Corp. Study: Single Negative Online Review can
Cost the Average Business an Average Loss of 30 Customers

2011 Cone Online Influence Report: 80% say NEGATIVE online information
changed mind about purchasing a product or service

Reputation Marketing Gain

Revenues Annual Monthly
Current Sales Revenues $0
How Many Additional Stars? (1, 1.5, etc)
Increased Revenue % (5-9%) * $0 $0

Cost of Reputation Marketing
Net Revenue Increase $0 $0

Reputation Marketing ROI 0%
* 2011 Harvard Business School study shows EACH additional Star on Yelp increases Revenue by 5-9%

Cost to Acquire

Current Marketing Efforts Annual Monthly
A Total Sales/Revenue $0
B Number of Sales/Transaction (A / C) 0 0
C $ Avg Transaction Per Customer $0
D * Estimated Number of Avg Transactions Per Customer
Approx number of times Avg Customer returns 0.0
E Number of Unique Customers (B / D) 0 0
F * Estimated % of Repeat Customers
Approx number of Avg Customers who are Repeats 0%
G Number New Customers (E - (E x F)) 0 0
H Total Customer Value (C x D) $0 $0
I Current Total Marketing Budget
Ads, Promotion, Technology, Services, etc $0
J Current Cost to Acquire One New Customer (I / G) $0
K Current Net After 1st Transaction from New Customer (C - J) $0
L Current Annual/Monthly Net Per Customer Value (H - J) $0 $0

Additional New Marketing Effort
M Anticipated Number of New Customers 0
N $ Avg Transaction Per Customer $0
O Total New Customer Revenue (M x N) $0 $0
P Cost of New Marketing Services $0
Q Additional Cost of New Marketing Svc Per New Customer (P / M) $0 $0

Net $ Per New Customer From New Service (M - Q) $0
New Cust ROI After New Mktg Service 0.0%

	Customer Count		Avg Dollar per Sale		Purchases per Month		Monthly Sales	Annual Sales
Baseline		X		X		=	$0	$0
How to Get There?	?		?		?
% Increase							%	%
	0	X	$0	X	0.0	=	$0	$0
Sales Boost							$0	$0

	Lifetime Value of a Customer
A	Dollar Amount of Average Sale
B	No. of Sales per Year
C	No. of Years a Customer
D	Additional Customer Referrals per Year
E	% of Referrals Who Become Customers
F	Gross Sales per Year per Customer (A x B)	$0
G	Gross Sales Over Lifetime (F x C)	$0
H	New Customers Annually from Referrals	0.0
I	Lifetime Sales from Referrals (H x C x G)	$0
J	Total Value of a Loyal Customer (I + G)	$0

Size of List
Revenue/Mo	$0	$0	$0	$0	$0
% Discount
Cost of Discount	$0	$0	$0	$0	$0
Cost of Service
Net Profit/Month	$0	$0	$0	$0	$0

	Subscribers (Size of List)		Promotions Per Month		Response Rate Percentage		Avg Dollar per Sale		Monthly Revenue	Annual Revenue
Baseline		X		X		X		=	$0	$0
Percentage Increase									%	%
	0	X	0	X	0%	X	$0	=	$0	$0
						Sales Boost			$0	$0

Value of a Customer		Cost of Losing Customers	Annual	Monthly
Amount of Average Sale		No. of Negative Online Reviews
No. of Sales per Year		No of Lost Customers Per Review
No. of Years a Customer
Additional Customers Referrals/Year		Lost Revenue (Yearly Cust Value)	$0	$0
% of referrals who become customers
Gross Sales per Year per Customer	$0	Lost Revenue (Lifetime Cust Value)	$0
Total Lifetime Value of a Loyal Customer	$0

	Current Marketing Efforts		Annual	Monthly
A	Total Sales/Revenue			$0
B	Number of Sales/Transaction (A / C)		0	0
C	$ Avg Transaction Per Customer			$0
D	* Estimated Number of Avg Transactions Per Customer Approx number of times Avg Customer returns			0.0
E	Number of Unique Customers (B / D)		0	0
F	* Estimated % of Repeat Customers Approx number of Avg Customers who are Repeats			0%
G	Number New Customers (E - (E x F))		0	0
H	Total Customer Value (C x D)		$0	$0
I	Current Total Marketing Budget Ads, Promotion, Technology, Services, etc			$0
J	Current Cost to Acquire One New Customer (I / G)	$0
K	Current Net After 1st Transaction from New Customer (C - J)	$0
L	Current Annual/Monthly Net Per Customer Value (H - J)		$0	$0

	Additional New Marketing Effort
M	Anticipated Number of New Customers		0
N	$ Avg Transaction Per Customer		$0
O	Total New Customer Revenue (M x N)		$0	$0
P	Cost of New Marketing Services		$0
Q	Additional Cost of New Marketing Svc Per New Customer (P / M)		$0	$0


	Net $ Per New Customer From New Service (M - Q)			$0
	New Cust ROI After New Mktg Service			0.0%