Customer ROI

What does it Cost to Lose or Gain a Customer? What is the value of a Customer?

Do you know the value of your customers? Would you how much it cost to lose a customer? What is it costing you to gain a new customer? These are important questions every business needs to know.
Use the following Customer Calculators to determine the cost of gaining and losing customers.

Customer Value
Lose a Customer
Cost to Acquire

	Lifetime Value of a Customer
A	Dollar Amount of Average Sale
B	No. of Sales per Year
C	No. of Years a Customer
D	Additional Customer Referrals per Year
E	% of Referrals Who Become Customers
F	Gross Sales per Year per Customer (A x B)	$0
G	Gross Sales Over Lifetime (F x C)	$0
H	New Customers Annually from Referrals	0.0
I	Lifetime Sales from Referrals (H x C x G)	$0
J	Total Value of a Loyal Customer (I + G)	$0

Value of a Customer		Cost of Losing Customers	Annual	Monthly
Amount of Average Sale		No. of Negative Online Reviews
No. of Sales per Year		No of Lost Customers Per Review
No. of Years a Customer
Additional Customers Referrals/Year		Lost Revenue (Yearly Cust Value)	$0	$0
% of referrals who become customers
Gross Sales per Year per Customer	$0	Lost Revenue (Lifetime Cust Value)	$0
Total Lifetime Value of a Loyal Customer	$0

* 2009 Convergys Corp. Study: Single Negative Online Review can
Cost the Average Business an Average Loss of 30 Customers

2011 Cone Online Influence Report: 80% say NEGATIVE online information
changed mind about purchasing a product or service

	Current Marketing Efforts		Annual	Monthly
A	Total Sales/Revenue			$0
B	Number of Sales/Transaction (A / C)		0	0
C	$ Avg Transaction Per Customer			$0
D	* Estimated Number of Avg Transactions Per Customer Approx number of times Avg Customer returns			0.0
E	Number of Unique Customers (B / D)		0	0
F	* Estimated % of Repeat Customers Approx number of Avg Customers who are Repeats			0%
G	Number New Customers (E - (E x F))		0	0
H	Total Customer Value (C x D)		$0	$0
I	Current Total Marketing Budget Ads, Promotion, Technology, Services, etc			$0
J	Current Cost to Acquire One New Customer (I / G)	$0
K	Current Net After 1st Transaction from New Customer (C - J)	$0
L	Current Annual/Monthly Net Per Customer Value (H - J)		$0	$0

	Additional New Marketing Effort
M	Anticipated Number of New Customers		0
N	$ Avg Transaction Per Customer		$0
O	Total New Customer Revenue (M x N)		$0	$0
P	Cost of New Marketing Services		$0
Q	Additional Cost of New Marketing Svc Per New Customer (P / M)		$0	$0


	Net $ Per New Customer From New Service (M - Q)			$0
	New Cust ROI After New Mktg Service			0.0%