ReTarget Marketing Begins with Display Ads

Behavioral retargeting (also known as behavioral remarketing, retargeting, or simply retarget marketing) is a form of online targeted advertising. The online advertising is targeted to consumers based on their previous Internet actions and previous visits to websites. Retarget Marketing tags online users by including a pixel within the target webpage or email, which sets a cookie in the user’s browser. Once the cookie is set, the advertiser is able to show display ads to that user elsewhere on the internet through a set of ad exchanges.

While all retargeting depends on setting cookies in a user’s browser, there are several different methods of doing this:

Site retargeting is a display advertising technique used by marketers to display advertising to people who have previously visited their website. The marketer includes a pixel within their webpage which sets a cookie in the user’s browser. That cookie allows the marketer to target the website visitor with advertising elsewhere on the internet using retargeting.

Search retargeting is a form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites. Unlike site retargeting, search retargeting is designed to find new customers which have likely never been to a marketer’s website before.

Retargeting an audience with display ads after they have read an email from the advertiser (Display-Ad Based)
Emailing a website visitor after their website visit (Email Based)

Link retargeting is a form of retargeting that allows an advertiser to target an audience based on their visits to any webpage as long as it is through a link controlled by the advertiser.

DSI Marketing has one of the most powerful display advertising networks available. Are you ready to begin ReTargeting your customers? The first place to start is choosing a Free Ad Banner Design.

Retargeting ad campaigns usually run on lower cost media, such as display ads, which not only increases effectiveness by specifically targeting an interested audience, but also improves the overall ROI (Return on Investment) of the advertiser. A common use-case of retargeting is situations where a website visitor’s actions did not result in a sale or conversion.

Retargeting providers employ a variety of pricing models to charge advertisers for the ads viewed by consumers.

Three prominent models include:

Cost per impression (CPM) is a common metric used in the online advertising industry to charge advertisers for inventory based on a set price per thousand page impressions. An impression is defined as any time a banner ad loads on an individual’s web browser.

Pay per click (PPC) charges advertisers for every verifiable click that leads consumers back to a retailer’s website. Unlike the CPM model, which charges advertisers a flat rate, advertisers working under the PPC model are only charged when a person clicks on an ad.

Cost per action (CPA) is a pricing model in which advertisers are charged based on pre-arranged action (a purchase, a view through, etc.), although a completed sale is the most common action used under the CPA model.