Visualize this situation– Your consumer is on their lunch time break roaming around town looking for a slice of pizza. When they happen a couple of blocks from your pizza store, a coupon automatically shoots to their mobile phone. It sells a lunch bargain for today just and if they click it, it gives them a chart from any place they are to your store.
It sounds like a science fiction film, however it's actual. Companies could now do this with the miracle of mobile. It's called 'area based marketing.'.
We Know Where You Are
The Direction finder (GPS) was created for military operations. It in fact shoots a signal to outer space that bounces off satellites and triangulates to inform precisely where a person is. Now we could second-hand this state-of-the-art science fiction technology to offer a piece of pizza at merely the right time. Pretty amazing, best?
Place based services make use of GPS, which is a basic attribute of smartphones. They link your consumer to your service (or yet another service) based upon where you physically are.
Location Based Apps
The best means to hit your customers with their mobiles is to produce apps. An app is an interactive software program that helps them, entertains them, or in some way makes life less complicated for them. Firms make apps for branding. If you get an outstanding app that you second-hand every day and it's acquired that business's company logo in it, this develops major brand recognition. Let's look at a few methods apps can be utilized.
You can produce a mobile discount coupon and configure it to make sure that it's delivered when they're in the locality. You do this by designating a specific area. When they get in the zone, the system instantly submits the message. Interestingly, this original area system was utilized to take note of detainees and workers. Companies created an area and when an employee wandered out of it, they knew they fell to something.
Maps and Directions
Most people use their smartphones’ GPS capabilities to find places. With the click of a button, they can get maps and directions telling them exactly where to go. You can create a mobile app that helps them find the places they’re looking for by integrating with sites like Google Maps and Yelp. For example, when they’re looking for a gas station, they click one button and access your app, which shows them all the gas stations in the area as well as prices per gallon.
This doesn’t get you business directly, unless of course you’re a gas station. But it’s something that helps them out. That’s the idea behind apps – they’re programs that make life easier. Whenever they use your app, they see your brand name.
GPS Enhanced Shopping
Another app idea is to help them shop. Lots of people these days use their smartphones when they’re shopping offline. While looking at products in stores, they’ll check online to get a price comparison or more product details. You can create an app that helps them do that. It could be a search function that looks for prices or reviews online.
This is just the tip of the iceberg. There are many things you can do and you’re only limited by your imagination. Location based services offer a whole new way to market to customers directly.