Using coupons as part of your business strategy

If you’re not using coupons as part of your business strategy, you may find yourself falling behind your competitors.

According to recent research, consumers are increasingly searching out coupons when they shop both online and in store. Additionally, consumers report that consumers influence their purchasing decisions, from where they buy from, what they buy, and how much they spend. With 90 percent of consumers using coupons at some point during the purchasing process, discounts are a vital offering for businesses.

In addition to influencing revenue, coupons have been shown to influence customer loyalty and brand awareness. Consumers report feeling “special” and “rewarded” when they’re offered exclusive deals, and say they’re more likely to more likely to shop with a brand after being given an exclusive offer.

With the coupons industry slated to grow in coming years — the mobile coupons industry is slated to grow by 56.5 percent by 2025 — it’s imperative that businesses learn how to use them in a targeted, effective way.

To help your business get started, Wikibuy created an infographic with all the details you need to know to drive purchases with coupons. Check out the full visual below.

Thanks to https://wikibuy.com/ for this graphic and allowing us to share this with you.